Having to date secured millions of documents on the Blockchain through its Credentialing platform, BLOCK.CO is delighted to announce that it is now advancing its endeavours into the NFT space and the Metaverse, by helping brands utilize innovative technology to reach the best possible engagement and interaction with their communities.
What are NFTs?
NFTs are unique tokens with a decentralized ownership model. Multiple computers simultaneously store and track the question of “who owns this token,” avoiding unauthorized tampering with the attribution. However, because of the high gas costs associated with storing and updating data directly within smart contracts, the related media attachments and content of NFTs (collectively, “NFT metadata”) have never been decentralized. Collectors cannot trust that the metadata of a specific token is complete and unchanging without decentralization. This is an important aspect of consideration we undertook when designing our platform, and creators issuing NFTs on the BLOCK.CO platform can decentralize metadata using IPFS (Interplanetary File System), while we are also experimenting with other systems like Filecoin and Arweave. Other centralized storage services such as Amazon Web Services or Google Cloud, which can be taken offline or tampered with, are antithetical to decentralized storage solutions, as the latter store metadata within storage nodes in a decentralized network.
We are here to help bring the Metaverse to life, so brands can focus on maximizing the end-user experience. Back in 2013, we were the first to say that crypto was a major technological and social breakthrough and the first to issue academic credentials on the Blockchain, powered by the pioneers in the space, the University of Nicosia. Now we are back to say, that the Metaverse is real and should be openly built, and as part of our Open Metaverse Initiative, powered by our proficiency in this space, we are showing the way for brands to make the transition.
BLOCK.CO NFTs are FOREVER!
BLOCK.CO has been working with Blockchain technology for 3 years now and is considered a pioneer in the space of blockchain credentialing. With an aim to help brands understand legal and operational complexities around NFTs, such as applicable e-commerce laws, the new EU digital services laws and any token relevant laws and regulations, our platform offers unique characteristics. Through its platform, BLOCK.CO users may issue NFT collections in bulk, simply and cost-effectively through an intuitive and easy-to-use interface. We empower users with advanced data analytics for NFT claims and simplify their NFT journey, without the need to download apps or deal with different wallets. BLOCK.CO’s NFTs can have any digital format such as jpeg, video, audio, etc. Our platform offers to mint on both Ethereum & Polygon networks, allowing brand communities to claim NFTs instantly and seamlessly at no additional cost with the unique link or QR code.
The opportunity for brands lies in attracting and exciting customers through a new incentive: exclusivity, membership, access, and product experiences. For businesses, the beauty of NFT goes far beyond its potential profit. You can now participate in a new way to monetize your physical product or service with digital collectibles. Since any digital object can become an NFT, it can be used for a wide variety of purposes. Each token is unique, non-fungible, and cannot be repeated, which increases its value as a collectible and may assist to immerse customers in a community of people with similar interests. Moreover, our NFTs can be seen as a means of providing direct contact with customers. The idea of ownership is immensely powerful and can help you build a stronger relationship between the customer and your brand. BLOCK.CO NFTs help brands to grow through engaging customers with benefits to their habits and reward loyalty and participation, with indisputable proof of ownership, residing in decentralized networks. NFTs can devise new business models for businesses and may be also sold as a separate product, generating an additional source of income for your brand, enriching experiences for participants in the metaverse.
Regardless of the product or the company’s mission statement, all companies should be thinking about betting on this new sphere. Although now, the metaverse is still very nascent, and brands are still at the beginning of their own digital transformation, NFTs are proving to be a great gateway for various brands to experience many parts of the Metaverse such as how digital ownership works, the impacts of migrating part of the economy to the Metaverse and user behaviour, among others. Email marketing is considered to be the father of digital marketing and it has stood the test of time. By collecting email addresses through multiple means, you can send out email blasts with NFTs to be claimed by your prospective buyers or your community. Email marketing should be measured and should not transcend into the territory of recipients considering your emails as spam, that is why we have integrated NFT email tracking and analytics to better cater for your branding needs. Having a solid PR strategy is essential to any business. You can unfold the news about your NFT release on press release websites, and it is more than likely that the news will be picked up by other websites that aggregate content from third-party media outlets, helping you boost the reach of your NFTs.
How Does Our Platform Work?
You can mint your NFTs just with these three simple steps.
Step 1 | Add Your Images
Upload 1 or more images (assets) that will be minted.
Step 2 | Add Recipient info
Add recipient info (e.g., name, phone number, email) associating each NFT with an individual (manually or import an Excel file).
Step 3 | Claim Your NFT
Recipient(s) will receive a link to claim the NFT to their wallet. This way you will be able to sell your brand virtually by creating new products and ways to interact with your brand’s community; in case you need help to create a unique design for your NFT, BLOCK.CO is here to offer your business NFT design services.
Are you interested in learning more about NFTs and introducing blockchain technology into your brand? Register your interest in our new product launch or become a Beta Tester! Our team of consultants is ready to help you become the leader of the digital marketing age!
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