Written by George Agathangelou Every day we use multiple platforms and services online and we have become accustomed to logging on to services by using our email addresses or social media profiles. However, a critical problem on the internet is knowing with whom one is interacting and how our data…

Written by George Agathangelou How are marketers preparing for a cookie-less world? The death of the third-party cookie is fast approaching, and the industry can see the end of the road when it comes to its ability to buy and sell ads that use individualized targeting. …

Written by George Agathangelou NFTs or Non-Fungible Tokens are increasingly used by brands to develop engagement strategies with their communities. Despite the first rise and fall of NFTs after the 2021 hype, brands are starting to realize that selling NFTs is not the best way to go about it, and…

We are proud to announce that we are joining the Metaverse Standards Forum as a participant member, where leading standards organizations and companies cooperate to foster interoperability standards for an Open Metaverse. Building a pervasive, open, and inclusive metaverse at a global scale will require cooperation and coordination between a…

Written by George Agathangelou With all the opportunities that NFTs present for brands and businesses, they also create room for misuse of a brand’s intellectual property rights held in underlying assets through the minting of unauthorized NFTs. The growing popularity of new technologies like NFTs, as brands expand their presence…

Taking the lead in the arts and culture scene, and sixteen years after opening their doors to host art exhibitions and live performances, the Scarabeo team has decided to step into web3 and is launching their new-age motto #PartyPlayEarnWin to reward the loyal community members with lifetime free access to…

Written by George Agathangelou NFTs continue to dominate the news with both good and unwelcome news coming up daily. In this article, we will see how criminals take advantage of innovative technology and NFTs to commit crimes, whether it is insider trading, tax evasion, or money laundering. Insider Trading On…

Written by George Agathangelou On the 11th of May, the crypto community was excited to receive a new paper named “Decentralized Society: Finding Web3’s Soul” written by E. Glen Weyl, Puja Ohlaver and Vitalik Buterin. As an oversimplified intro, Soulbound Tokens (SBTs) are Non-Fungible Tokens (NFTs) that cannot be transferred…

Over the last month, we have been releasing advanced feature updates on our NFT platform, to bridge the gap between the adoption of cryptocurrencies, web 3.0 and the metaverse for brands. It is with great pride today that we unveil our most recent strategic partnership with the innovative and world-renowned…